![]() Working out is beyond a number on a scale. According to a survey from IHRSA (the global health and fitness organization), 31% of adults who participated in physical activity showed a lower risk of acquiring a community infection. Physical activity has proven benefits on the body, which plays a role in preventing and managing noncommunicable illnesses. ![]() Staying healthy is motivating consumers, especially during the pandemic. Radio reaches 89% of weekly listeners who have an active membership at a fitness club/gym and 89% of listeners who participate in a regular exercise program two times a week, based on MRI-Simmons data. Radio is an excellent source for reaching these consumers. The pandemic has heightened awareness to the importance of health and has sparked a larger interest for consumers to get back to working out.Īccording to IBISWorld, January and February are the busiest times for new fitness club memberships as consumers are looking to start resolutions for the year. As communities wind down from the holidays, folks are actively seeking healthier routines. The new year inevitably brings new goals into homes. Author: Stephanie Heracleous, Research & Insights Assistant, RAB
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