![]() The only charge card that some of us ever saw in our father’s wallet was one for Montgomery Ward. ![]() For example, in my household our cars were Chevys, our milk was Boswell’s, our bread was Baird’s, our supermarket was Buddie’s, our soda pop was Dr Pepper, our soft ice cream was Dairy Queen, our aftershave was-can we be forgiven?-Old Spice.Īnd our department store was Montgomery Ward. ![]() Many of us who grew up in the 1900s-the golden century of consumerism-were raised on brand loyalty just as surely as we were raised on Howdy Doody, AM radio, and My Weekly Reader.
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